It seems, today is blog day. Google announced today that they bought Feedburner. Feedburner is a tool for RSS feeds, which is used by a big number of bloggers, including myself. With the purchase, Google, clearly makes a point of showing their industry in user created content.
I would hope that Google will develop a new level of sophistication in using RSS feeds in the future. It's a bit scary to see this development as Google gains more and more influence into what the web community is doing. Google just bought Tube a few weeks ago... what will be next? Is Google becoming the Microsoft of the internet or will do things differently for the benefit of everyone?
"Offical wording: Q. Will Google assume full operational control of FeedBurner, or will FeedBurner remain autonomous?
A. We are excited to have the FeedBurner team join the Google team. The FeedBurner website will remain operational as we continue to integrate their technologies with Google's tools." (quoted from Feedburner's page)
Read more about this at Google's official blog
and here on Feedburner's page